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How videos can drive sales growth

19 February 2021
Matthew Doyle
Digital & Tech, Building a Business

2021 started with another lockdown for UK businesses, which means that most consumers will continue shopping and searching for services online. If your target audience is the public you will know how important it is to promote your business online. But how do you know if your website and social media channels are optimised to appeal to and convert your target audience, your customers?

You should pay attention to the visual content you are using to explain your brand, expertise, products or service. Using visual media such as your imagery, video, infographic is a highly effective strategy.

According to Hubspot 87% of marketers who use video say that it has increased traffic to their website, and 80% claim that video has directly increased sales. (Wyzowl, 2020) (Source:

The reality is that customers are turning more to the internet and for ease of consumption are attracted to video content over text.

With the latest smartphones simple videos and images can easily be created and uploaded to your social media and website platforms. However editing can be time consuming and the quality of the videos and imagery can often be poor. In a fast moving and crowded market you want the quality of your videos and imagery to stand out from your competitors.

What kind of videos can you use for your business? Here are just a few suggestions:

  • Commonly asked questions video
  • Employee bio videos for email signatures.
  • Product and service fit videos.
  • Cost and pricing videos.
  • Customer journey videos

There are so many videos which can be used to showcase you, your business, your products and your services. Forget what your competition are doing (most of your competition will still not be using video or will be using video to tell customers how great they are). You just need to put yourselves in the shoes of your customers and ask your self the question, “if you were a customer what question would you want answered?”. Then simply let your imagination run riot!

To learn more about how videos can benefit your business and get inspired we strongly recommend you read “The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World” by Marcus Sheridan. The book is fully of great tips and will help you put together a video strategy to set your business apart from your competition.

The content in this blog is correct as at 19/02/2021. See terms and conditions.

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