In general, when we talk to each other we get to the point quickly; not 100% of the time but more often than not we use as few words as possible to communicate.
Why is it different when we write? We ‘pad out’ the text with superfluous words? We waste so much time writing & reading long expansive sentences when a bullet point would be just as effective!
As I write this blog I’m conscious not to waffle or pad it out – that wouldn’t great with a blog title talking about brevity! I’m aware of the number & quality of the words I use. As I re-write and refine the piece I will try to remove 10% of the words each time.
Years ago when the battle of Britain was raging in the skies above, Prime Minister, Winston Churchill had had enough of such waffle. Here is his memo to the War Cabinet….
Donald Trump has been criticised for not wanting to read long detailed policy, preferring his briefing to be short. He is quoted as saying…..
‘I like bullets or I like as little as possible. I don’t need, you know, 200 page reports on something that can be handled on one page’
We’ve been doing our bit here at Friend & Grant to get to the point quickly; its saving us time. We’re helping business owners to be brief but detailed and that’s where our One Page Business Plan is proving such a hit with our clients.
If you like brevity, straight to the point documents that really work then give your client manager a call and find out how the One Page Business Plan can help you.